Catchphrase Investing
November 22, 2017
The financial media is drawn to catchphrases –acronyms and buzzwords that can be sold as the new thing. ‘FAANG’ (Facebook, Apple, Amazon, Netflix and Google) is the latest of these. But does this constitute an investment strategy? For journalists, commentators and marketers, acronyms like FAANG are useful. They fit easily into headlines and they appeal […]